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  • PRIVACY POLICY

    This Privacy Policy describes how Amāre (“we”, “us” or “our”) collects, uses and discloses your personal information when you visit or make a purchase from our website.


    1. INFORMATION WE COLLECT

    When you purchase from our store, we collect personal information necessary to process your order, including:

    • Name

    • Billing and shipping address

    • Email address

    • Phone number

    • Payment details

    When you browse our website, we may automatically collect certain information about your device and browsing behaviour, including:

    • IP address

    • Browser type

    • Device information

    • Pages viewed

    • Products viewed

    • Cart activity

    • Purchase behaviour

    This information helps us improve website performance, customer experience and marketing effectiveness.

    If you subscribe to our marketing communications, we may use your email address to send updates about new collections, products and promotions. You may unsubscribe at any time.


    2. HOW WE USE YOUR INFORMATION

    We use your personal information to:

    • Process and fulfil orders

    • Communicate with you regarding your purchase

    • Provide customer support

    • Manage returns and exchanges

    • Improve our website and services

    • Analyse website and advertising performance

    • Send marketing communications (where you have opted in)

    • Deliver relevant advertising and create custom or lookalike audiences through advertising platforms

    We do not sell your personal information to third parties.


    3. CONSENT

    By providing personal information to complete a transaction, verify payment, arrange delivery or process a return, you consent to our collecting and using it for that purpose.

    Where we request information for marketing purposes, we will seek your consent. You may withdraw consent at any time by contacting us at hello@amarethelabel.com.au or by unsubscribing from marketing emails.


    4. THIRD-PARTY SERVICES & PAYMENT PROVIDERS

    Our store is hosted on Shopify Inc., which provides the e-commerce platform we use to sell our products.

    We use trusted third-party service providers to operate our business, including:

    • Shopify (e-commerce platform)

    • Payment providers, including Shopify Payments, Shop Pay and Afterpay

    • Omnisend (email marketing and automation)

    • Meta (Facebook & Instagram) advertising and tracking technologies

    If you choose to use Shop Pay or Afterpay, your transaction and personal information will be handled in accordance with their respective privacy policies.

    These providers may collect, process or store personal information on our behalf in order to enable payment processing, email communications, analytics and advertising.

    We use the Meta Pixel and similar tracking technologies to measure advertising performance, understand website behaviour and deliver relevant advertisements to you on platforms such as Facebook and Instagram.

    Once you leave our website or are redirected to a third-party website or payment provider, you are no longer governed by this Privacy Policy.


    5. DATA STORAGE & SECURITY

    Your personal information is stored securely using industry-standard safeguards, including SSL encryption.

    While no method of transmission over the Internet or electronic storage is 100% secure, we take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

    All payment transactions are processed securely and in accordance with PCI-DSS requirements.


    6. COOKIES & TRACKING TECHNOLOGIES

    Our website uses cookies and similar technologies to:

    • Remember items in your cart

    • Improve website functionality

    • Analyse website traffic

    • Measure marketing performance

    • Deliver personalised advertising

    Third-party services, including Shopify, Omnisend and Meta, may also use cookies and tracking technologies.

    You can control cookies through your browser settings. Disabling cookies may affect website functionality and user experience.


    7. YOUR RIGHTS (AUSTRALIAN CUSTOMERS)

    Under Australian privacy law, you have the right to request access to, correction of, or deletion of personal information we hold about you.

    To make a request or lodge a complaint, please contact:

    hello@amarethelabel.com.au

    Amāre
    PO Box 63
    Cottesloe WA 6911
    Australia

    We will respond within a reasonable timeframe.


    8. CHANGES TO THIS POLICY

    We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. Updates will be published on this page.